UNIT-1 1
Concept of farm Journalism and Communication, Journalism as
a means of mass communication and its role in livestock
development. Opportunities, strength and limitations. Ethics and

principles of journalism for effective writing-
Dr. Bharat Bhushan. and Dr. Shafkat A. Khandi

UNIT-2 23
Art of writing, news items, news stories, feature articles, success
stories, magzines, bulletins, folders etc. Fundamental of layout
in writing. Writing of research papers and popular articles in
journal and farm magzines.
Dr. Shafkat A. Khandi, Dr. B.A. Bafanda and
Dr. Bharat Bhushan
UNIT-3 95
Methods and Techniques of broadcasting of farm programmes.
Writing scripts for radio and televisions. Importance of public
relations in veterinary and animal husbandry extension.
Dr. B.A. Bafanda, Dr. Telem Mataoliebi Chanu and
Dr. Shobana Gupta

UNIT-4 115
Rapport building with different categories of client involved in
veterinary and animal husbandry extension programmes. Art of
speaking. Importance of listening and reading. Relations with
Press mediaDr Vishakha Bansal,
Dr. Telem Mataouliebi Chanu and Dr. Santosh Sethi
 

UNIT-5 167
Event Management, Organisation of press Meet. Qualities of a
good public relation manager. Wrtiting for press news.
Dr. Vishakha Bansal and Dr. Santosh Sethi