CHAPTER - 1 
Meaning, Scope and Importance of Psychology in Animal
Husbandry Extension work: Orientation of Psychology
CHAPTER - 2 
Perception: Nature, Laws and Selectivity in Perception,
Factors in Perception, Importance of Perception in Extension
Work
CHAPTER - 3 
Attitude: Nature, Theories, Measurement and Change of
Attitude Towards Livestock Owners, Formation of
Stereo Types and Prejudice, Factors in Attitude Change
CHAPTER - 4 
Motivation: Nature, Characteristics, Theories, Types and
Techniques of Motivating Farm People. Emotion: Nature,
Types of Emotional Response, Theories and Role of Emotion in
Regulating the Human Behaviour
CHAPTER - 5 
Learning: Principles, Theories of Learning and Experiential
Learning
CHAPTER - 6 
Intelligence: Nature, Theories and Measurement
CHAPTER - 7 
Personality: Nature, Traits, Types, Biological and Socio-cultural
Determinants of Personality. Group and Individual Behaviour
CHAPTER - 8 
Concept and Types of Groups; Typology and Importance in
Rural Development; Group Structures - Attraction, Coalition,
Communication and Power; Processes in Group Development
and Group Identity; Factors Affecting Group Performance;
Conflicts in Groups; Group Belongingness