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Entrepreneurship Management in Agribusiness

Entrepreneurship Management in Agribusiness

by Ashoka N.
 

PRICE: ₹ 3,595.00
DISCOUNT: ₹ 539.25
OUR PRICE: ₹ 3,055.75

  • Year: 2024
  • Paperback/Hardbound: Hardbound
  • ISBN: 9789356516922
  • Language: English
 
 

Entrepreneurship Management in Agribusiness” serves as a comprehensive guide for students, practitioners, and enthusiasts entering agribusiness. The syllabus integrates detailed curriculum from different Agricultural Universities tailored for Entrepreneurship/Agripreneurship management courses. It covers concepts, methodologies, and practical applications to provide a robust understanding of agribusiness entrepreneurship. The journey begins with the essence of entrepreneurship and its development, establishing a foundation for exploration. It examines the impact of economic reforms on entrepreneurship, understanding the evolving economic landscape’s implications for agribusiness ventures. The syllabus highlights the characteristics of successful entrepreneurs, emphasizing self-assessment tools like SWOT analysis and achievement motivation. It explores entrepreneurial behavior, recognizing psychological and behavioral aspects contributing to success. Government policies, programs, and institutions dedicated to entrepreneurship development are discussed, providing insights into the external factors shaping the entrepreneurial ecosystem. The process of entrepreneurial development and the significance of specialized programs designed to nurture entrepreneurship are dissected. Readers are guided through essential business leadership, communication, organizational, and managerial skills. Practical aspects such as problem-solving, time management and enterprise management are explored. The syllabus covers managing competition, idea generation, incubation, and commercialization of ideas and innovations. Topics like export and import policies, venture capital, contract farming, joint ventures, and public-private partnerships provide a pragmatic understanding of the agribusiness landscape. The textbook addresses social responsibility and business ethics, offering an overview of Indian social, political, and economic systems and their implications for entrepreneurial decision-making. It includes strategies to motivate youth and women towards entrepreneurship and examines factors affecting entrepreneurial growth, risk, and uncertainty, emphasizing entrepreneurship’s role in economic development. Case studies are integrated chapterwise, presenting real-world success stories that illuminate agribusiness entrepreneurship ecosystem. Each case study enriches understanding and inspires an entrepreneurial spirit. Designed for students, the textbook includes chapter-wise MCQs with answers and study questions. This interactive approach fosters active learning, enhancing comprehension and encouraging critical thinking for aspiring agribusiness entrepreneurs.